

The big enterprise software firms - Adobe, Google, IBM, Microsoft, Oracle, Salesforce, SAP - have the most instances of their logo on the page, but there are others too. I say “solution” instead of “company,” because some companies are included multiple times in different categories. I’ve fit 3,874 marketing technology solutions on to a single 16×9 slide - almost twice as many as last year. Whew - 3,874 marketing technology solutions on a single slideĪs mind-boggling as it is, the marketing technology landscape grew even bigger. As always, I owe a large debt of inspiration to Terry Kawaja, the godfather of vendor LUMAscapes.

I used these services both to discover new marketing tech companies and to triangulate my categorization schema.

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Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful.
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But if you really want to zoom in and explore the landscape, you should download one of the hi-res versions here:Ģ016 Marketing Technology Landscape Supergraphic (PDF)Ģ016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG) You can click on the image above for a larger version - which you’ll obviously need in order to be able to see anything more than a colorful blur. I’m posting this from the 2016 MarTech USA conference in San Francisco - a fitting venue to release the 2016 marketing technology landscape supergraphic. UPDATE: The 2020 Marketing Technology Landscape is now available.
